PEPSI IN HOME

Written By Tamar Andghuladze

CAMPAIGN OVERVIEW 

CAMPAIGN REQUIREMENTS

  • Build reach and frequency among wide audience

  • Establish in-home occasions&educate on consumption in-home

  • Create engagement & excitement around new in-home occasions with Pepsi

  • Enhance consumers to buy Pepsi

THE CAMPAIGN CONTENT

  • Digital strategy built on the defined TA

  • Strong focus on Paid Social Media and balance between reach\engagement optimization

  • Focus on OLV during main campaign activation

  • Localized global content and made it more reliable for the local TA

Tamar Andghuladze
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