LAY’S MOVIES

THE ASK

Launch Lay’s Movies on Azerbaijan market and introduce the idea that watching movies is always better with Lay’s

THE IDEA

For the Movie campaign, we focus more on Instagram, meanwhile tiktok activation will help increase the campaign's awareness with reposts (mirror) and supporting videos. We offer to launch diverse OPls activity  in different channels and formats. In order to cover all the entertaining moments of our lives while preparing to watch or while watching a movie.

As memes and viral videos are on the fire in local, we will combine IG, TT and communities and show the main idea "MOVIES TASTE BETTER WITH LAY’S" from completely different sides to increase awareness of campaign with native contents. 

THE EXECUTION

• 92% of TA was covered by the campaign;

• Total reach and impression was over delivered due high penetration on digital, optimized FRQ & CPM decrease by -32%;

• IG+FB demonstrates great results in terms of REACH;

• IBV campaign demonstrates better result (higher VTR) with optimized CPM.

• Activation of IG COMMUNITY worked well, helped to engage more young audience and organically gained HIGHER ENGAGEMENT RATE among placements.