NESQUIK STUDIOS
THE ASK
We had a long and successful collaboration with Nesquik Brand (Nestle company) on 2016-2018.
Full support in ads –ATL (TV, Digital, OLV and SMM ), BTL and OOH campaigns, creative works and placement.
Creating a local messages in a concept of the main idea of Nesquik Studios.
Building Brand emotional connection.
Increasing sales and consumers loyalty.
Increasing brand awareness
THE IDEA
Local content for social media , OLV, BTL and TV was developed.
THE EXECUTION
ATL: Many ATL campaigns were successfully planned and realized.
BTL: One of the BTL Campaigns - Nesquik Back to School BTL Campaign:
Period of Activation: Sep 15 –30 ,2018
3 promoters2 Promo Points - 28 Mall and Park Boulevard Mall
The total days of activation- 5
Three Promo Girls and one Chef have presented recipes to the parents with kids. Also parents and kids were invited to participate in a culinary contests and win a gifts from Nesquik -school schedule, branded bookmark to every participant and recipe booklet and 500gr Nesquik cocoa only to contest’s winners.
Wet/Dry samplings were held on Promo Points.
Results - 15k contacts in 5 days in two Promo Points.
Here are examples of SMM posts, banners created by our agency and photos from BTL campaigns.
