LIPTON SUMMER CAMPAIGN

Written By Sergey Koval

THE ASK

Sunny and juicy campaign for Lipton cold tea was held on 2019.We have created local messages for SMM,POS materials and GDN banners.
Creating local messages for SMM,POS materials and GDN banners in a concept of the main idea of Lipton.
Building Brand emotional connection.

THE IDEA

Local content for social media, POS materials and GDN banners were developed.

THE EXECUTION

During the period July-Sep,2019 SM pages had earned :

  • Fans: 4 418 ; Followers : 393

  • Reach: 1 297 826 people (FB+IG); Impressions: 6 357 305 ; Clicks: 20 505

  • Engagements on FB: 5 753 engagements ( likes +comments +shares )

  • Engagements on IG: 55 695 ( likes+ comments)

Here are some images from this campaign:

Sergey Koval
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