Nar Nowruz and Chershenbe posts
THE ASK
Novruz is a holiday that is celebrated by the whole nation. Nar as a brand planed to launch festive communication around it.
As celebrations starts from the first “Charsanba” communication also launches with 1st charshanba and continues until end of the holiday season.
It was planned several activities for this communications to be covered under one umbrella message and stylistic.
THE IDEA
Congratulate people on behalf of the company, creating a festive mood with сatchy graphic elements and message
Support brand’s customer centric communication and positioning via festive content
Emphasize brand identity
Create a positive brand image
To develop festive communication, and catchy visuals
THE EXECUTION
Concept for “Charhanba” animated greeting videos and main greeting
The main points: dynamic, colorful, authentic with elements of Novruz.
Main greeting message