BORJOMI NOVRUZ 2023
THE ASK
Collaboration with influencers for Novruz holidays.
THE IDEA
Video and photo publications from 11 local KOL.
The mix of unique different format videos for each influencers and background music in all videos has made positive impact on user’s behavior and helped us create tremendous impression on people.
THE EXECUTION
In results were received lots of positive comments (most of which relate specifically to the beneficial properties of BORJOMI) and were able to inform users about the therapeutic side of Borjomi. Also, the audience really liked the quality of the publication, both in videos and photos.