PEPSI NOVRUZ
CAMPAIGN OVERVIEW
CAMPAIGN REQUIREMENTS
Build reach and frequency among wide audience
Create local campaign and creatives to strengthen cultural relevance
Build penetration through key occasions and become brand of choice for switchers
Communicate local creative across touchpoints
Enhance consumers to buy Pepsi
THE CAMPAIGN CONTENT
Digital strategy built on the defined TA
Strong focus on Paid Social Media and balance between reach\engagement optimization
Focus on OLV during main campaign activation
Unique OPL strategy and content to show off brand message and product benefit
Local creative campaign to reach target audience