PEPSI MAX - PINOCCHIO CAMPAIGN

Written By Tamar Andghuladze

CAMPAIGN OVERVIEW 

CAMPAIGN REQUIREMENTS 

  • Establish Pepsi Max as Great Tasting Zero Sugar soft drink

  • Communicate Maximum Taste Zero Sugar across touch points

  • Increase product awareness

THE CAMPAIGN CONTENT 

  • Digital strategy built on the defined TA

  • Strong focus on Paid Social Media and balance between reach\engagement optimization

  • Localized global content and made it more reliable for the local TA

  • Focus on OLV during main campaign activation

  • Collaborations with local OPLs in order to reflect product benefits

Tamar Andghuladze
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