Lay’s Stix

Written By Tamar Andghuladze

THE ASK

The Big Brand Idea, inspired by the creative tribe, with a broad appeal across a wider target thanks to the universal consumer insight, giving the ability to target multiple segments with different executions

THE IDEA

Influencers from different profiles were involved in supporting this campaign thereby showing  the advantage of the Lay’s  from different sides

THE EXECUTION

  • 79.6% of TA was covered by the campaign;

  • IG+Story demonstrates great results in terms of engagement;

  • Optimization of frequency allowed to gain targeted REACH %;

  • All KPIs were over delivered due to CPM decrease by -30%;

  • IBV campaign demonstrates better result (higer VTR) with optimized CPM.


Tamar Andghuladze
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