BORJOMI - NOVRUZ CAMPAIGN
THE ASK
Creating local Novruz messages for SMM in a concept of the main idea of Borjomi.
Building Brand emotional connection.
THE IDEA
Local content for social media was developed with a #BorjimiiləNovruz – for Chershenbe.
Local influencers supported the campaign with inspirational publications.
THE EXECUTION
Borjomi Novruz campaign consisted of 4 entertainment blogger posts (2 video and 2 static posts).
Within the campaign, followers interacted mostly positively to bloggers posts.
Followers have positively reacted on publications with Novruz style on brand’s SM pages.