AGUSHA
THE ASK
Agusha pediatricians project built on the most frequently asked questions of mothers and will be addressed to pediatricians
THE IDEA
Agusha pediatricians project built on the most frequently asked questions of mothers and will be addressed to pediatricians.
By way we created more dynamic and well-groomed content than “traditional” boring video formats.
Internet Users Everywhere Enjoy Video Content. It’s a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media.
YouTube, Tiktok, Netflix rising awareness in Azerbaijan shows importance of video contents. Recently we are able to observe 2 remarkable trend on video contents:
Captions/text on video (lately IG and Tiktok announced Text-to-speech future for videos read more*)
Dynamic TikTok format (short, easy to understand and fun)
THE EXECUTION
Campaign achieved planned Reach KPI with total Reach of 82%
Campaign showed good results across all KPIs
High engagement numbers (153724 vs planned 120800)
Slightly underdelivered EN% metric due to higher reach numbers
Total reach and impression was overdelivered due to optimized FRQ and CPM decrease 17,32%